I am Neil Curtis, the founder and director at CTOP Limited. CTOP was setup as a platform under which new ventures could be launched. The goal was to create multiple revenue streams and independent projects that grow and reach a point where they can be split off and turned into their own businesses.
Currently there are four main ventures that are being worked on at CTOP and fall under the following categories:
This area of CTOP is focused around online marketing and affiliate commissions. The goal is to create (and maintain) websites focused around specific products and product ranges and drive visitors to these websites via organic search (namely Google).
The main work involved is content marketing, which boils down to writing & publishing articles on these (niche) websites that look to attract visitors searching Google for information. Once these visitors find the website they need read useful and relevant content and ultimately click through to a 3rd party website where they can purchase the item they are interested in. When they buy I am paid a commission.
This is know as affiliate marketing and once you setup these online properties (websites) they continue to generate money with limited maintenance.
A brand is being established focused around the parenting niche. Products have been identified, sourced, and branded and are currently being sold via Amazon.co.uk. These are physical products that are currently being manufactured in China, imported to the UK, and stored in Amazon’s warehouses.
There is one product being sold as the moment, however four new products are being manufactured and will be introduced this year. While sales are going well on Amazon the goal is to create an independent ECommerce platform on which the brand will grow and products will be sold. Tactics will be borrowed from the affiliate websites marketing model to drive visitors and sales to the brand.
An app is currently being developed that is aimed at local businesses, allowing them to present and show off their talent. The app is nearing a beta version that will be given to a handful of beta testers.
The success of the niche websites in generating money online prompted the creation of a step-by-step course to show other people how to do the same. This course is aimed at beginners and will show then everything they need to know to create their own online property that they can maintain or grow to generate revenue.